What are the benefits of a Sales partnership for your business ?

Vendors realise that to reach their objectives, they cannot or do not want to go for it alone, they need partners. It is important is to define what’s the right partner looks like? What is the need? Is it a need for additional Sales force to drive growth? Or a requirement to drive awareness? Or Both?

Vendors realise that to reach their objectives, they cannot or do not want to go for it alone, they need partners. It is important is to define what’s the right partner looks like? What is the need? Is it a need for additional Sales force to drive growth? Or the necessity to drive awareness? Or Both?

And of course, business success depends for a large part on the synergy created among both parties.

So, why use partners in the first place?

For smaller organizations, partners are used to complement strategic business orientations like:

  • Increase Market Awareness & Market Penetration
  • Market Expansion & Accessing New Markets or New Business
  • Innovation & Acquiring new Skills

However, larger organisations find their benefits as much as smaller businesses.

For sales and marketing capacity, some organisations tend to develop in-house solutions – and employ a dedicated group of sales and marketing professionals. Most of the time there are conflicts between Sales and Marketing departments.  The Sales complain that marketing is providing them with leads that won't convert or sometimes complain there isn't enough, while marketers moan that sales isn't properly working the leads they send them.

Utilizing qualified Partners for sales and marketing services is also a way to help them solve their disagreements. It can produce outstanding results and improve business results and internal relationships. It can also complement existing marketing and sales team. 

Great partnerships can accelerate growth in market share but also cut existing sales costs. There is a required investment in sales and marketing to grow a business. The costs of a sales team can be paralyzing for a new organisation or small business. The overhead expenses that enable a sales person to be trained, productive, and armed with the right marketing tools, technology and product support can be onerous in the earlier stages of an organisation. It has been proven that lack of initial investment often produces lack of results and can cost the business even more with unexpected turnover or lengthy sales cycles. Businesses need a specific budget and defined cost of sales to properly staff, train and equip a sales organization to get results.

As Salestwin, we are helping IT organisations creating more business across EMEA by providing them with qualified B2B sales services addressing businesses lacking in-house sales expertise or looking to outsource a segment of their Sales activities (lead generation, appointment setting, field sales). We offer marketing services to provide real insight to enhance your market positioning.

If you want new business opportunities, save money and time please contact us.