Lead Generation: Beginner's Guide

First, we will start by defining what is a lead?

A lead is a person who has indicated interest in your company's product or service. Leads may come from various sources or activities: Digitally via internet, through personal referrals, telephone calls by the company or telemarketers, advertisements and events.

First, we will start by defining what is a lead?

A lead is a person who has indicated interest in your company's product or service. Leads may come from various sources or activities: Digitally via internet, through personal referrals, telephone calls by the company or telemarketers, advertisements and events.

What is Lead Generation?

Lead generation is the process of attracting and converting prospects into those leads we just talked about.It is finding ways to attract people to your business. For that you need to provide them with enough goodies to get them naturally interested in your company so that they want to hear from you!

In other words, lead generation is: It's a way of warming up potential customers to your business and getting them on the path to eventually buying.

 Now the question is why do you need Lead Generation?

By showing an interest in your business, it's those prospects that are initiating the relationship with you -- versus you, the business, initiating the relationship with them. This makes it easier and more natural for them to want to buy.

And how Do You Qualify a Lead?

As you now know, a lead is a person who has indicated interest in your company's product or service. Now, let's talk about the ways you could qualify these leads:

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